How did you find your housekeeper? Or your landscaper? And what about your awesome baker?
You may have searched online to find someone to perform these specific services but chances are, you heard about them from a friend. When you have a great experience with an auto mechanic or at a restaurant, you want to tell people about it. Businesses want you to do that too.
Businesses thrive on referrals. The concept of referrals probably goes back to the beginning of time, when one caveman told another which cave offered the best shelter. Since then, we’ve relied on word-of-mouth marketing to find the perfect dry cleaners, finest preschools and even the best accounting firm. A glowing referral speaks volumes about the quality of your business.
The rise of readily available information has not diminished people’s desire to rely on others to determine what to try. After all, when you know someone well, you value their opinion more than Siri’s or Google’s!
Good referrals offer so much for your business. Here are the top reasons why we think they’re ideal for business growth.
Referrals don’t cost anything. Whether you advertise your business on Facebook, Google, or a bus bench, you know advertising is expensive. Referrals, on the other hand, cost you nothing.
Referrals create trust-by-association. It takes time to build trust when you start a relationship. However, when you begin a relationship with a client that has been referred by a trusted friend, there is a higher level of trust.
Referral deals process more quickly. Prospective clients who are referred by someone are often predisposed to do business with you. This precipitates most business transactions.
Referrals generate referrals. Referrals lead to more referrals. Everyone knows someone who can benefit from your services. By continuing to deliver referral-worthy services and goods, your referrals will grow exponentially. This leaves you with an endless stream of customers and more opportunities for referrals.
Regardless of what stage your business is in, a client referral is always appreciated. It’s simple, easy and organic. So, if you’re a satisfied Boris Benic and Associates client, and know someone who’s looking for an accounting firm that provides great care and expertise to their clients, we would appreciate your referral.